The Muse & The Marketplace 2020

Despite the fact that social media has been around for more than a decade, many authors are still resistant to using it, or have qualms in the midst of all the privacy issues and chaos of this world. Or if they are using it, they are using it wrong--pushing books annoyingly at people, targeting other writers instead of readers, or just throwing content out without engaging their audience. Social media is still the best place to reach readers and to help control one's own reputation, especially in an age when publishers aren't going to help much, if at all.