The Muse & The Marketplace 2020

You may have been told that a nonfiction book proposal is a marketing tool, and it is. But it is also a narrative about why your book should be published. To tell this story, you will need to answer important questions: Why are you telling this story? Why is this book important now? Who is your ideal reader? What books do your readers already love and why?

In this session, we’ll talk about how the answers to these question will help you craft every section of a proposal so that it is more compelling. These answers can even help you sharpen the focus of your book and create the outline of chapters. We will look at excerpts from successful proposals and discuss how the writers answered these questions to build their proposals.