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Sunday, April 5 • 10:15am - 11:30am
9A: What Booksellers Want Writers to Know FILLING

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It’s happened to every author at some point: the bookstore event with the stack of your books and one person in the audience. While there are no guaranteed formulas, there are sound ways to build relationships with bookstores! Booksellers are an author's front-line sales team who know their customers and hand-sell books they love. We’ll cover ways to connect with, and support, indie bookstores to help them help you!

Get insider tips on how stores choose and market the books they shelve while working with authors and publishers to promote new titles. Gearing up for a bookstore event? Learn what to expect before, during, and after your event and how to make your events part of the narrative of your writing identity.

Whether you’re pre-published or an established author, you'll learn marketing strategies to increase your audience and partner with your local indies to up your odds of success.

avatar for Allison Pottern Hoch

Allison Pottern Hoch

Fiction Writer
Allison Pottern Hoch is a writer and marketing coach with over a decade of experience in marketing, publicity, sales, and event planning. She spent four years promoting academic titles at The MIT Press before she went to work for Wellesley Books as a bookseller and event coordinator... Read More →
avatar for Leah DeCesare

Leah DeCesare

Leah DeCesare is the award-winning author of Forks, Knives, and Spoons. Her writing has been featured in The Huffington Post, Eligible Magazine, Simply Woman, The International Doula, and The Key, among others. Leah is the cofounder of the nonprofit, Doulas of Rhode Island, and she... Read More →

Sunday April 5, 2020 10:15am - 11:30am EDT
Cambridge Room - 4th Floor