The Muse & The Marketplace 2020

It’s happened to every author at some point: the bookstore event with the stack of your books and one person in the audience. While there are no guaranteed formulas, there are sound ways to build relationships with bookstores! Booksellers are an author's front-line sales team who know their customers and hand-sell books they love. We’ll cover ways to connect with, and support, indie bookstores to help them help you!

Get insider tips on how stores choose and market the books they shelve while working with authors and publishers to promote new titles. Gearing up for a bookstore event? Learn what to expect before, during, and after your event and how to make your events part of the narrative of your writing identity.

Whether you’re pre-published or an established author, you'll learn marketing strategies to increase your audience and partner with your local indies to up your odds of success.